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Experience

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Digital Marketing Consultant | Paid Search & Social Media

     I’m a senior digital marketing consultant with 18+ years of experience managing and optimizing paid media programs for enterprise brands, nonprofits, education organizations, and service-based businesses. My background spans agency, in-house, financial services, retail/ecommerce, and independent consulting—giving me a practical, well-rounded approach to performance marketing.

Today, through Elizabeth Janoski Digital Marketing, I help organizations increase leads and aid in decision-making through strategic paid search, paid social, and analytics.

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What I Do

  • Paid Search Strategy & Management
    (Google Ads, Microsoft/Bing, Google Ad Grants)

  • Paid Social Advertising
    (Meta/Facebook, Pinterest)

  • Performance Analysis & Reporting

     I provide bi-weekly and quarterly reporting, ongoing optimization, and regular client check-ins to ensure campaigns stay aligned with business goals—not just clicks or impressions.

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Experience Highlights

  • Enterprise & Ecommerce:
    Managed multi-million-dollar paid search budgets at QVC, and TrueAction (now eBay) overseeing campaigns across hundreds of product and vendor brands. Contributed to significant year-over-year revenue growth and new customer acquisition initiatives.

  • Financial Services:
    Led digital acquisition strategy at Barclays, supporting co-branded and proprietary credit card programs for Hawaiian Airlines, Frontier Airlines and AARP.

  • Agency & Consulting:
    Worked across multiple agencies managing B2C and local services (law firms, HVAC, plumbing) accounts, consistently improving ROI, reducing cost per lead, and exceeding acquisition goals.

  • Freelance & Nonprofit Consulting:
    I began doing freelance paid search work in 2013. More recently, I have partnered directly with clients to manage paid search and social campaigns, including Google Ad Grant accounts, with a focus on compliance, efficiency, and conversion quality.

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Education

M.B.A., West Chester University
B.B.A. – Marketing, Temple University
B.A. – History, Temple University

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